Annual Fund Growth When You Need it Most
by SPSS Inc. Worldwide Headquarters

As the economy struggles to recover from a recession, many advancement offices are shifting towards a strategy of focusing on bringing in larger quantities of smaller gifts. However, the challenge of this strategy is how to increase the number of gifts without significantly increasing staff or budget. This can be accomplished by leveraging your office's data on alumni, friends, and other donors to make better, more efficient decisions that focus your efforts on the right prospects, at the right time.
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